Out of the 80 FMCG categories, 1191 brands of food, chemical and cosmetic industries fought for the title of the ”Favourite Brand of All Poles”. The survey was to pick the brands most consumers consider as their favourite. In the end, the poll unveiled the best recognised brands. We are proud to say that Berlinki won the Hot-dogs category.

The survey comprises consumers who make their purchasing decisions concentrating on the brand.

Wydawnictwo Gospodarcze Sp. z o.o. with its national wide magazine ”Wiadomości Handlowe” developed the project.

GFK institute was responsible for the survey part. The Institute is the source of information about the market and consumers and has a vast experience in analysis and interpreting data.