Two Animex Brands campaigns have been awarded at the 15th Effie Awards 2016 gala.

Effie (eng. effective) is the pre-eminent marketing competition. Each campaign is assessed based on following criteria: strategic challenge, goals, communication idea, translation of the idea into advertisement actions and communication effect.

”Berlinki speak for themselves” campaign has been recognized for its innovative approach and the highest marketing communication effectiveness in the Long Term Marketing Excellence.

And Krakus brand’s ”THIS IS HOW HAM TASTES LIKE” campaign has received a brown Effie in product insight category – building confidence via tradition merged with modernity.

Effie® Awards is the pre-eminent award in the industry recognized worldwide. It sets industry’s effectiveness standards and promotes ideal communication. In 1968 the New York American Marketing Association organized the first Effie awards competition.

Effie® Awards assesses campaign effectiveness by means of evaluation and a cross-comparison of the strategic challenge and taken up campaign goals along with the communication idea and their translation into advertisement actions versus the implemented creation and achieved end-results.


Andrzej Pawelczak
PR Director, Spokesperson
Animex Foods
E mail:
Mobile: 696-483071