Two Animex Brands campaigns have been awarded at the 15th Effie Awards 2016 gala.

Effie (eng. effective) is the pre-eminent marketing competition. Each campaign is assessed based on following criteria: strategic challenge, goals, communication idea, translation of the idea into advertisement actions and communication effect.

”Berlinki speak for themselves” campaign has beed recognised for its innovative approach and the highest marketing communication effectiveness in the Long Term Marketing Excellence.

And Krakus brand’s ”THIS IS HOW HAM TASTES LIKE” campaign has received a brown Effie in product insight category – building confidence via tradition merged with modernity.